News brings a new blockchain resource in to the influencer marketing sector brings a new blockchain resource in to the influencer marketing sector

Blockchain is still increasing in popularity and another resource has emerged with the aim of bringing blockchain and influencer marketing together. is a blockchain based native advertising platform. Its goal is to assist startups and smaller companies to build their brands and presence, as well as help social media influencers increase their prowess and monetise their content efficiently.

The platform boasts a number of features, including:

  • A databse that already hosts over 12,000 active influencers.
  • A host of influencer marketing tools, including search functions and payment processing.
  • A tokenised environment that reduces budget losses, as well as integrating escrow mechanisms to ensure influencers are paid on time for their work.
  • Analytical modules gathering real-time data to calculating conversion rates.

Block by block

“We were faced with the need to develop our own product having encountered real problems in the advertising industry, particularly in the native advertising and influencer marketing environment," project founder, Mikhail Savchenko says.

"An almost complete lack of campaign analytics, and difficulties finding a high number of quality influencers in a short time frame. Up until now there has been no blockchain-based advertising solution that really works.”

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Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.