SocialMedia.Market rounds off ICO ahead of launching full influencer marketing platform

SocialMedia.Market rounds off ICO ahead of launching full influencer marketing platform

Blockchain marketplace (SM.M) has rounded off an initial coin offering as it prepares to launch a full platform later this year. 

The company sold 13,946 ETH worth of tokens, which equates to approximately $6.5 million. Over 75 per cent of the tokens were reportedly sold across Asian markets, with 70 per cent of the tokens being purchased by investors in Japan.

SM.M will begin to distribute the tokens to buyers from tomorrow, as well as listing further tokens on a number of token exchange platforms. 

Strategic partnership will be key for SM.M's development, and as such the company will be looking to form relationships with influencers and advertisers prior to the platform's launch. The company has already teamed up with analytics resource Native Video Box, and crypto platform Taklimakan Network has reportedly expressed interest in a collaboration.

A new offering

SocialMedia.Market's ICO was carried out under the watch of ICOBox. ICOBox's PR and business analytics chief Dima Zaitsev commented: “SM.M is an essential platform for those operating in the influencer marketing field. This is why the project was strongly supported by the community,”

“Thanks to their engagement, enthusiasm and expertise, the SocialMedia.Market team has shown impressive results during their ICO! We are glad to continue our collaboration and are certain of the future success of the platform.”

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Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.