Following a successful funding round, Japanese influencer platform Patron has begun its public token generation event.

The event will run for a month until April 26th 2018 and early investors in the token will gain bonuses of 35 per cent. 

Patron is a fast growing force; in February the platform raised $10m with an initial coin offering in order to break in to the global influencer industry. 

The platform's board of advisors also boasts a number of top-tier industry minds, including Hashgraph advisor David Allen Cohen, and Techcrunch founder Keith Teare. Global Energy Holdings CEO Shintaro Akita also recently joined the board.

Japanese influence

Patron intends to connect brands with influencers via their platform in a safe and organised way, to help Japanese influencers gain exposure and secure brand deals and grow their businesses.

The company's roadmap also points to the release of a web and mobile app in June. 

"Influencers have the power to change the world through creativity, art, and expression. The brand has noticed this and are increasingly adding influencer budgets into their marketing campaigns," said Patron CEO and founder Atsushi Hisatsumi.

"This has created a situation of supply and demand global market that is currently fragmented. We want to bring all of these actions under the Patron platform and make the process fair, transparent, and secure."

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