To help you keep on top of a busy news cycle and the latest hot topics in influencer marketing, each week we round up the five biggest stories on InfluencerUpdate.biz.
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YouTube is considering removing targeted ads from videos aimed at children, according to reports. This decision follows the Federal Trade Commission's investigation into YouTube's violations of the Children’s Online Privacy Protection Act (COPPA).
Nina Cresswell analyses how the fashion and lifestyle brand iDeal of Sweden has successfully put together a string of influencer partnerships on Instagram.
Fortnite, Dota 2 and League of Legends were the three most streamed games for the week of August 12th.
Lifestyle blogger Tiffany Mitchell has received criticism after documenting a motorcycle accident on Instagram, with many suspecting it to be staged as a paid-for advertisement campaign. Mitchell has denied the allegations.
TikTok has introduced a feature that allows users to shops for products within the app. The feature is associated with a sponsored marketing campaign, Hashtag Challenge. It allows creators to sell brands featured in their content, like Uniqlo, Guess or Disney. A separate option allows users to purchase specific featured products within the campaign.