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Hot Five: Dota 2 streaming views soar, iDeal of Sweden case study, and YouTube may stop putting ads on kid-friendly content

Hot Five: Dota 2 streaming views soar, iDeal of Sweden case study, and YouTube may stop putting ads on kid-friendly content

To help you keep on top of a busy news cycle and the latest hot topics in influencer marketing, each week we round up the five biggest stories on InfluencerUpdate.biz.

Want to check out the biggest news across the games industry in the last week? Check out our games industry roundup with articles on blockchain, PC and mobile games.

Hot five

YouTube may stop putting adverts on kid-friendly content

YouTube is considering removing targeted ads from videos aimed at children, according to reports. This decision follows the Federal Trade Commission's investigation into YouTube's violations of the Children’s Online Privacy Protection Act (COPPA).

How this Swedish tech brand made itself achingly Instagrammable

Nina Cresswell analyses how the fashion and lifestyle brand iDeal of Sweden has successfully put together a string of influencer partnerships on Instagram.

Top 10 streamed games of the week: Dota 2 views soar during The International finals

Fortnite, Dota 2 and League of Legends were the three most streamed games for the week of August 12th.

Instagram blogger accused of photographing road accident as paid campaign

Lifestyle blogger Tiffany Mitchell has received criticism after documenting a motorcycle accident on Instagram, with many suspecting it to be staged as a paid-for advertisement campaign. Mitchell has denied the allegations.

TikTok introduces in-app purchasing under 'Hashtag Challenge' campaign

TikTok has introduced a feature that allows users to shops for products within the app. The feature is associated with a sponsored marketing campaign, Hashtag Challenge. It allows creators to sell brands featured in their content, like Uniqlo, Guess or Disney. A separate option allows users to purchase specific featured products within the campaign.


Senior Editor

Craig Chapple is Senior Editor of PocketGamer.biz and InfluencerUpdate.biz. He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.

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