To help you keep on top of a busy news cycle and the latest hot topics in influencer marketing, each week we round up the five biggest stories on InfluencerUpdate.biz.
Twitch has updated its guidelines in order to combat streamers that are 'faking' livestreams in order to take advantage of Valorant drops. Creators have been caught broadcasting pre-recorded vods of them playing the game and labeling it as 'live', when they're not actually there playing it in real-time.
As part of the GamesBeat Summit 2020, Andrea Rene of What's Good Games' hosted a roundtable discussion titled 'the future of influencer marketing. She was joined by Mari Takahashi of Smosh Games, Joshua Ovenshire of Arcade Cloud, and Facebook streamer Jonna Mae, known as MissesMae online.
Video app TikTok has surpassed 2 billion lifetime installs, according to the latest data from Sensor Tower. The app generated 315 million installs in Q1 2020 - the best quarter for any app ever.
As part of the summit, StreamElements CEO Doron Nir took to the Zoom stage with a talk titled 'Bulletproofing Your Brand Strategy in the Age of Influencers'. During this talk, Nir explored a brief history of influencers, before leading into how to utilise them in gaming.
Streaming platform Twitch has added an esports directory to its home page. This new directory compiles esports events and tournaments from across the globe in one place, so viewers can find games and browse events easily.