What are the highest-earning YouTube and TikTok genres?

What are the highest-earning YouTube and TikTok genres?

Ever wondered which type of content is making the most money across YouTube and TikTok? Look no further.

A new study from has unveiled the top-earning genres and trends across two of the biggest video content platforms right now.

Over on YouTube, the highest-earning genre is children's entertainment. Despite YouTube's consistent run-ins with the FTC over child protection laws and a $170m fine, the platform is rewarding content directed at young people.

The children's entertainment genre is followed by comedy in second place and lifestyle/vlogging in third. YouTube's other genres don't even come close to the top three.

According to the data, it is estimated that the highest-earning YouTube channel brings in a cool $569,112 per video. The channel belongs to 16-year-old Joelle Joanie "JoJo" Siwa and her 10.9 million subscribers.

Graph and data from

TikTok trends

Meanwhile on TikTok, the genre reeling in the stacks is lip-syncing. The highest-earner on TikTok is 17-year-old Loren Gray, and according to this data, she earns up to $197,500 per video. Gray also ran a marketing campaign with Chipotle last year, which you can read about over here

TikTok also boasts a young userbase, and it also clashed with the FTC over child protection complaints back in 2018. The platform was slapped with an eye-watering fine, but has subsequently shifted to protect young people using the app. 

Lip-syncing is followed by dancing in second and acting in third, but the graph isn't as aggressive as YouTube's genres. TikTok is also still growing exponentially, seeing a recording-breaking number of installs in February. The content on TikTok is far more fluid than YouTube, and trends shift a lot faster there.

Graph and data from



Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.