Welcome to the most competitive advertising time of the year.
John Lewis drops another blisteringly heartwarming campaign for mums across the UK to sob oceans into tins of Celebrations over, Coca-Cola’s familiar whispery jingle locks itself to our grey matter, and Sainsbury’s might as well move in.
How do you win hearts and wallets, when everyone has dialled the festive promotions up to 11? There’s no miracle method, but these tried-and-tested Christmas marketing tips will give you a less stressful December, for sure.
Here’s how to sleigh the competition and reach the right eyes, so you can spend more time eating mince pies.
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