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Articles by Nina Cresswell
All articles written by Nina Cresswell
Feature
Aug 14th, 2019
A year of IGTV - what's new and what's next for Instagram's video platform?
Instagram launched IGTV last summer, but how has the first year been?
Feature
Jul 11th, 2019
7 quick steps to nailing your Instagram captions
A handful of quick steps to maximise engagement with words on the photo-centric platform
Feature
May 30th, 2019
Case study: how Daniel Wellington is still top of the influencer marketing game
The watch brand is the most mentioned company on Instagram. Here's why.
Feature
Apr 30th, 2019
Ted to Toe in micro-influencers: Ted Baker's marketing success
Instagram has allowed us to create our own style shows. Today, peer recommendations are power.
Interview
Apr 11th, 2019
How this influencer agency gets e-commerce brands seen beyond Amazon
Stack Influence is one of the first influencer agencies catering to established Amazon brands.
Special Report
Mar 29th, 2019
Lessons from Lush: five marketing tips from the cosmetics champion
We've compiled five top tips to keep your marketing fresh and bubbly
Feature
Mar 27th, 2019
Five marketing tools to help grow your Instagram in 2019
Instagram has over a million users worldwide. A marketer's paradise. Here's how to work it.
Feature
Mar 21st, 2019
What is TikTok? A marketer’s guide to the new kid on the block
You've seen the adverts, and now its time to learn why TikTok is taking the youth by storm.
Feature
Aug 14th, 2019
A year of IGTV - what's new and what's next for Instagram's video platform?
Instagram launched IGTV last summer, but how has the first year been?
Feature
Jul 11th, 2019
7 quick steps to nailing your Instagram captions
A handful of quick steps to maximise engagement with words on the photo-centric platform
Feature
May 30th, 2019
Case study: how Daniel Wellington is still top of the influencer marketing game
The watch brand is the most mentioned company on Instagram. Here's why.
Feature
Apr 30th, 2019
Ted to Toe in micro-influencers: Ted Baker's marketing success
Instagram has allowed us to create our own style shows. Today, peer recommendations are power.
Interview
Apr 11th, 2019
How this influencer agency gets e-commerce brands seen beyond Amazon
Stack Influence is one of the first influencer agencies catering to established Amazon brands.
Special Report
Mar 29th, 2019
Lessons from Lush: five marketing tips from the cosmetics champion
We've compiled five top tips to keep your marketing fresh and bubbly
Feature
Mar 27th, 2019
Five marketing tools to help grow your Instagram in 2019
Instagram has over a million users worldwide. A marketer's paradise. Here's how to work it.
Feature
Mar 21st, 2019
What is TikTok? A marketer’s guide to the new kid on the block
You've seen the adverts, and now its time to learn why TikTok is taking the youth by storm.
Top Stories
Events
| Leadership Day by IGDA Finland | Nordic | Sep 30th |
| Pocket Gamer Connects Helsinki 2019 | Nordic | Oct 1st |
| Melbourne International Games Week 2019 | Oct 5th | |
| Global Traffic Conference 2019 | Asia | Oct 24th |
| Pocket Gamer Connects Jordan 2019 | Middle East | Nov 1st |
| G-STAR Global Game Exhibition 2019 | Asia | Nov 13th |
| Pocket Gamer Connects London 2020 | Europe | Jan 19th |
| GDC 2020 | North America | Mar 15th |
Popular Stories
News
Aug 19th, 2019
Games industry roundup: Epic opens studio in Cologne, Dr. Mario makes $1.4m in first month, and Cooking Mama heads to the blockchain
News
Aug 19th, 2019
Latest User Comments
Facebook's new 'Level Up program' gives gaming creators new ways to build their brand
They might be making it easier for viewers to find game streams on FB but I don’t see much…
Micro-influencers are generating seven times more engagement on Instagram compared to creators with larger audiences
So basically a micro-influencer agency cherry picks a research study to benefit themselves…
Streamer under investigation after reports of sexual harassment at Runefest 2018
The comment from Jagex referred to "content creators" plural. So far, there are no references to…
Blizzard's Saralyn Smith: "The power is with the influencers. We all know that. It's the age of influencers."
Some great points here by Saralyn…
“Streamers are the new heroes” Twitch’s Ethan Evans explains how streaming helps games find a new level of popularity
Witnessing the growth of the influencer marketing space surrounding video games has been an…