Nina Cresswell | Staff Profile | Influencer Update

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Staff Profile

Articles by Nina Cresswell

All articles written by Nina Cresswell

Loren Gray and Chipotle’s TikTok team-up: a case study

Feature Mar 23rd, 2020

Loren Gray and Chipotle’s TikTok team-up: a case study

The fast-food chain teamed up with a TikToker to create an engaging branded challenge

The 2020 social media dates every marketer and influencer should know

Feature Mar 3rd, 2020

The 2020 social media dates every marketer and influencer should know

Want to capitalise on the important hashtags this year? We've got you

Let’s talk about Mrs Hinch: an in-depth ‘cleanfluencer’ case study

Feature Feb 19th, 2020

Let’s talk about Mrs Hinch: an in-depth ‘cleanfluencer’ case study

In a world that feels out of control, super-influencer Mrs Hinch delivers a much-needed tonic - cleaning

Money-saving influencer case study: Skint Dad & Chip

Feature Feb 10th, 2020

Money-saving influencer case study: Skint Dad & Chip

After a long January, money-saving is on everybody's minds, including influencers

Petco’s #BrighterTogether campaign is Christmas goals

Feature Jan 2nd, 2020

Petco’s #BrighterTogether campaign is Christmas goals

We take one last look at Christmas marketing - with dogs, obviously

Don’t overlook over these influencer trends this Christmas

Feature Dec 23rd, 2019

Don’t overlook over these influencer trends this Christmas

Influencer marketing is all about trust during the season of rampant consumerism

Why modern witchcraft is taking over Instagram

Feature Nov 1st, 2019

Why modern witchcraft is taking over Instagram

During spooky week, we take a look at the witchy renaissance currently dominating social media all year round

How mattress company Casper used influencer power to escape debt

Feature Oct 16th, 2019

How mattress company Casper used influencer power to escape debt

We take a deep dive into the curious case of Casper mattresses

Feature Sep 17th, 2019

The online fashion store making us question reality with AI influencers

AI influencers are becoming a popular way for brands to create a reliable face, but where do they stack up against real people?

Feature Aug 21st, 2019

How this Swedish tech brand made itself achingly Instagrammable

This tech retailer is an Instagram dream

A year of IGTV - what's new and what's next for Instagram's video platform?

Feature Aug 14th, 2019

A year of IGTV - what's new and what's next for Instagram's video platform?

Instagram launched IGTV last summer, but how has the first year been?

7 quick steps to nailing your Instagram captions

Feature Jul 11th, 2019

7 quick steps to nailing your Instagram captions

A handful of quick steps to maximise engagement with words on the photo-centric platform

Why Instagram is hiding your likes and what it means for influencers

Feature Jun 12th, 2019

Why Instagram is hiding your likes and what it means for influencers

With the red heart counter under threat - how can influencers continue to establish dominance on the platform?

Case study: how Daniel Wellington is still top of the influencer marketing game

Feature May 30th, 2019

Case study: how Daniel Wellington is still top of the influencer marketing game

The watch brand is the most mentioned company on Instagram. Here's why.

Ted to Toe in micro-influencers: Ted Baker's marketing success

Feature Apr 30th, 2019

Ted to Toe in micro-influencers: Ted Baker's marketing success

Instagram has allowed us to create our own style shows. Today, peer recommendations are power.

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