Nina Cresswell | Staff Profile | Influencer Update

YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Staff Profile

Articles by Nina Cresswell

All articles written by Nina Cresswell

What interior brands & influencers can learn from Queer Eye’s Bobby Berk

Feature

What interior brands & influencers can learn from Queer Eye’s Bobby Berk

How companies are teaming up with designers to grow their brands

Marketing during uncertainty: consistent content during the Coronavirus downturn

Feature

Marketing during uncertainty: consistent content during the Coronavirus downturn

The world is on lockdown, but your marketing doesn't have to be

A creative’s guide to working-from-home

Feature

A creative’s guide to working-from-home

Tips and tricks to manage remote working in the long term

The most unexpected influencer nichés we never could have predicted

Feature

The most unexpected influencer nichés we never could have predicted

From millionaire kids to sparkly bin lids

Feature

TikTok: crafting content on the world's fastest growing app

“TikTok is part of the zeitgeist now. We’re going to continue marketing at these large tentpole moments"

Loren Gray and Chipotle’s TikTok team-up: a case study

Feature

Loren Gray and Chipotle’s TikTok team-up: a case study

The fast-food chain teamed up with a TikToker to create an engaging branded challenge

The 2020 social media dates every marketer and influencer should know

Feature

The 2020 social media dates every marketer and influencer should know

Want to capitalise on the important hashtags this year? We've got you

Let’s talk about Mrs Hinch: an in-depth ‘cleanfluencer’ case study

Feature

Let’s talk about Mrs Hinch: an in-depth ‘cleanfluencer’ case study

In a world that feels out of control, super-influencer Mrs Hinch delivers a much-needed tonic - cleaning

Money-saving influencer case study: Skint Dad & Chip

Feature

Money-saving influencer case study: Skint Dad & Chip

After a long January, money-saving is on everybody's minds, including influencers

Petco’s #BrighterTogether campaign is Christmas goals

Feature

Petco’s #BrighterTogether campaign is Christmas goals

We take one last look at Christmas marketing - with dogs, obviously

Don’t overlook over these influencer trends this Christmas

Feature

Don’t overlook over these influencer trends this Christmas

Influencer marketing is all about trust during the season of rampant consumerism

Why modern witchcraft is taking over Instagram

Feature

Why modern witchcraft is taking over Instagram

During spooky week, we take a look at the witchy renaissance currently dominating social media all year round

How mattress company Casper used influencer power to escape debt

Feature

How mattress company Casper used influencer power to escape debt

We take a deep dive into the curious case of Casper mattresses

Feature

The online fashion store making us question reality with AI influencers

AI influencers are becoming a popular way for brands to create a reliable face, but where do they stack up against real people?

Feature

How this Swedish tech brand made itself achingly Instagrammable

This tech retailer is an Instagram dream

1 2 3 4