Over one million people have signed a petition demanding Snapchat to roll back its latest update.

New changes to platform were made to separate interactions with friends from the content of celebrities and influencers.

Snapchat founder Evan Spiegel wrote in a blog post that he believed blurring the two had contributed to the rise of fake news.

"The new Snapchat separates the social from the media." Spiegel states. "This means that the Chats and Stories from your friends are on the left side of Snapchat, and the Stories from publishers, creators, and the community are on the right."

However, users are not pleased with these changes and are calling for the update to be removed.

Defeated purpose

Nic Rumsey, who set up the petition, wrote that some are using Virtual Private Network (VPN) apps in order to access the older version of the platform: "That's how annoying this update has become," he said.

"Many ‘new features’ are useless or defeats the original purposes Snapchat has had for the past years." He adds.

Snapchat influencers 

Rohan Midha, managing director of influencer marketing agency PMYB, told the BBC that Snapchat had made a mistake in removing celebrities and influencers from the "friends" section.

"They hadn't realised the value that influencers add to the app," he said.

"People want to follow influencers because they really like them, whereas Snapchat just sees them as brands."