Having only recently passed the 50,000 subscriber mark, Tyler ‘Ninja’ Blevins has now sailed past 100,000 subscribers on Twitch.
This means that he has more than doubled his subscribers since February 22nd, which represents unprecedented growth on the platform.
In fact, the surge is so unusual, many are speculating that the success may have been heavily reliant on Amazon’s current Twitch Prime promotion that offers those who sign up to the paid service with free exclusive in-game skins for Fortnite.
Not only is Fortnite currently the biggest game on Twitch, but Ninja is the game’s most popular player on the service.
With Ninja likely receiving a minimum 50 per cent share of subscriber payments (and likely more), when things like sponsorships and viewer donations are factored in – his Fortnite streams regular attract over 70k viewers – Ninja will currently be earning way in excess of $250k per month, Dot Esports calculates.
How his numbers will hold up after a month remains to be seen, as viewers who signed up to Twitch Prime for the freebies may choose not to renew their subscriptions.
Indeed, Polygon reports that some have speculated that a decent chunk of his subscriber base may not even be real thanks to a growing market in third party Twitch Prime accounts that folk have been purchasing purely to get their hands on the Fortnite skins. Such accounts typically come with a free subscription, and Ninja would be logical default choice.
However, even in these cases, the streamer should still be paid, so it’s not exactly a nightmare scenario, even if it proves to be a short-lived one.
Blevins is a former competitive Halo player who first found Twitch success streaming PlayerUnknown’s Battlegrounds last year.
So.... hit 95,000 subscribers on twitch aaaaaand 3.4 mil on YouTube aaaaaand 2.4 mil followers on twitch :D!! Pains me to miss tomorrow but I will be taking a wonderful day off and spending it with @JGhosty and my family.— Ninja (@Ninja) March 2, 2018
I’ll see you Saturday morning! pic.twitter.com/u9eEUaEPVd