YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

News

Twitch and Doritos join forces to host Doritos Bowl streaming event

Twitch and Doritos join forces to host Doritos Bowl streaming event

Twitch has announced a partnership with Doritos to host the Doritos Bowl - a new competitive event coming to TwitchCon 2018.

The event will see Twitch's top streamers go head-to-head in Call of Duty: Black Ops 4's new battle royale mode - Blackout. Ninja, Shroud, DrLupo and CouRage will all be taking part, alongside other battle royale creators.

Each streamer will bring their own team of players to the tournament.

Snack royale

“Doritos Bowl takes the brand’s long history in gaming to new heights and puts us front and center within the gaming community,” said Leslie Vesper, senior director of marketing, Frito-Lay North America.

“When you have names and partners like Doritos, Twitch, and Ninja all joining forces, you know it’s going to be an epic event. We hope this will be something unlike anyone has ever seen in gaming.”

PUBG streamer Shroud added: “I am very excited to be involved in Doritos Bowl; the event should be really fun and I am quite interested to see how my team will stack up against the squads that Ninja, DrLupo and CouRage have put together,” 

“Most importantly, I am pumped to get hooked up with ridiculous amounts of Doritos.”

The Doritos Bowl event will take place at TwitchCon 2018 on Saturday October 27. Call of Duty: Black Ops 4 just concluded an open beta, but the game releases on October 12.

Doritos may be provided, but be sure to bring your own Mountain Dew.


Tags:
Editor

Danielle Partis is editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.