StreamElements is a leading resource for creators on Twitch, and now the platform's tools are also available to streamers on YouTube. 

The platform is essentially a web service that can connect to a broadcaster's YouTube or Twitch account. It'll then provide the streamer with customisable overlays, in-depth analytics and monetisation options. 

“Many YouTube creators reached out to us in recent months asking for our tools,” StreamElements chief executive Doron Nir said. “We can now finally answer in the affirmative and provide them with the ultimate platform for streaming as well as our legendary service.”

Upping the stream game

While YouTube is still the solid choice for video content online, it has a strong competitor in the livestreaming field. Google hopes to make YouTube a more lucrative option for streamers by bringing resources such as StreamElements to the platform.

"Our goal is to give best in class tools to everyone,” YouTube Live boss Kurt Wilms said.

“From experienced streamers, to those just starting out, that not only enhance their stream, but the overall experience of streaming on YouTube. Given that goal, we are very excited that StreamElements, one of the most well respected and widely used products in the streaming community, is finally coming to YouTube to help our creator community instantly engage, grow, and monetize their audience.”

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