Twitter has suspended the personal account of Alex Jones after he shared a video calling his followers to prepare their “battle rifles” and get ready to “act on the enemy.”

The video, which was posted to Twitter-owned video service Persicope, has reportedly broken the website’s terms and conditions against inciting violence. According to The New York Times, the suspension will last seven days and it is the biggest step Twitter has taken against Jones so far.

For the seven days his account is suspended, it will be in “read-only” mode, which means Jones can access the account, but he cannot tweet, retweet or like posts.However, the accounts run by Jones and his colleagues for InfoWars are not affected.

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Over the past few weeks, social media services have started removing Jones' presence. Facebook, Apple, YouTube, Spotify and Vimeo have all removed content posted by Jones and InfoWars, or banned the accounts. Most of those bans were due to hate speech against minorities or inciting violence.

Until this suspension, Twitter failed to act upon Jones’ account. The company has admitted that he has violated their rules, but Twitter has avoided taking the responsibility of enforcing its policies, citing poorly-defined reasons.

CEO of Twitter, Jack Dorsey, defended the decision to not punish Jones in a number of tweets last week: "we didn’t suspend Alex Jones or Infowars yesterday. We know that’s hard for many but the reason is simple: he hasn’t violated our rules. We’ll enforce if he does. And we’ll continue to promote a healthy conversational environment by ensuring tweets aren’t artificially amplified.”

Although Jones has been suspended, the impact of this is minimal since Jones has simply taken to posting on the Infowars Twitter account instead, posting a video where he says that “this is a very positive thing that’s happening.” He believes this will only strengthen his support.