Fourth Floor Creativehas named Robert Price as chairman of the company.
Price is the former MD and SVP of 20th Century Fox, and spent almost a decade with the company until its merger with Disney in 2018. Prior to this, Price held an MD role at Future Publishing.
“Influencer marketing is an incredibly exciting, fast-developing sector and Rich and the team have done a fantastic job and building their business quickly," Price said regarding his appointment.
"This is a great company to get involved with - bringing skills and experience to help take it to the next level while learning from some incredibly talented people.”
Fourth Floor CEO Rich Keith added: “we’ve had an incredible two years, and there are significant opportunities ahead for us in 2020. Once I knew Robert was interested in what we were doing, it was a perfect opportunity to get him involved.
"With so much experience at the highest levels and a vast contacts book - we’re looking forward to having him help guide our next phase of growth.”
Price is the latest in a line of significant moves at Fourth Floor over the last couple of years. In July 2019 the company appointed Catherine Cheetham as its first COO, and it delivered campaigns to myriad companies in the gaming space and beyond. Fourth Floor reached over 70m consumers with creator-driven campaigns last year.