Nintendo wants to make it easier for creators to share and monetise content

Nintendo wants to make it easier for creators to share and monetise content

Nintendo has revealed that the Nintendo Creator Program (NCP) will be coming to a close in December.

Content creators will no longer have to submit their videos to Nintendo for vetting before it can be shared and monetised as long as they follow the company's guidelines.

This means that any creator can now use Nintendo gameplay or footage in a video without belonging to the NCP. Historically, creators using Nintendo footage were often struck down or demonetised; only channels or videos approved by the NCP were okay to share online.

The company was also subject to criticism for not keeping up with the demand of the program, leaving many creators unapproved and unable to make and monetise Nintendo-centric content.

Follow the rules

Nintendo has also updated its creator guidelines to reflect its decision to close the NCP. The company states that as long as creators follow these rules, they are free to use original videos and images from Nintendo titles.

These guidelines are fairly standard; Nintendo states that creators can only monetise using the methods approved by itself, and creators cannot just re-upload content with no additional creative input (i.e: resharing a trailer or gameplay snippet).

Creators can also only use content that has been officially released such as trailers or footage from live Nintendo events. See the full set of guidelines here.

Nintendo has always had a tighter handle on how creators share their content online, but this loosening of strings could see a lot more online creators covering Nintendo. It's good timing too, with the release of Super Smash Bros. Ultimate just around the corner.

Influencer Editor

Danielle Partis is Editor of She was previously the lead content creator for TeamRock Games, as well as contributing to outlets such as Metal Hammer, both online and in-print. Prior to that, Danielle worked as a freelance PR consultant and freelance journalist for a number of outlets.


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