Keymailer makes it easy to send out game keys to YouTube, Twitch and Mixer broadcasters, content creators and influencers. Keymailer also provides tools for games publishers to track the results and expand their game’s outreach. Anyone publishing, developing or working on digital games for Steam, Xbox One or PlayStation 4 is able to take advantage of the service. It was born out of a need to work out which people asking for free games were genuine influencers and which were scammers. But it also includes distributing and analytical tools to assist the whole process of online promotion. The service is free to use. Every YouTube, Twitch and Mixer influencer that signs up to Keymailer goes through a unique registration process - a bulletproof way of confirming their identity. Keymailer also offers a manual accreditation process, where each channel meeting the criteria is hand-checked to confirm the channels are active, regularly producing gaming content, and are tagging correctly.