Games developer GoodGame Studios is to launch an influencer marketing campaign for its title Big Farm: Mobile Harvest with agency InSocial Media and YouTube channel Bibi's Beauty Palace.
The channel, led by the titular star Bibi, is popular in Germany and holds more than 5.1 million subscribers.
Most importantly for Goodgame’s campaign, videos posted on the channel typically generate more than one million views each.
Bibi will share details around the latest update to Big Farm, which includes new features such as the ability to build an in-game cafe and store.
Big marketing plans
The influencer campaign will be supported by a TV advertising campaign across 30 channels in Germany, Austria and Switzerland as Goodgame looks to build on the title’s early promise.
Launched in Q4 2017, Big Farm has built up a community of 7.5 million players on mobile to date.
Get the latest news, interviews and in-depth analysis on Twitter and Facebook.
Comments
Login to to leave a comment Or click here to register
Forgot password?
Password Reset
To reset your pass, please enter your email below and submit. Your new password will then be emailed to you.
You can change this pass at any time on the "edit profile" link when logged in.
Got your password?