Incite Interactive is a new games company focused on creating emergent narrative games powered by AI. The company was co-founded by three industry veterans: Andrew Friday (CEO), Nicolas Coderre (CTO), and Dan Fessler (CCO). Drawing on their collective experience from companies like Zynga, Roblox, and Manticore, they aim to develop games where players create their own stories rather than following pre-written narratives and enable extensive modding and UGC opportunities.