What is Vero, the world's hottest new social media app?

What is Vero, the world's hottest new social media app?

Another day, another social revelation.

Today, it's Vero. The new app sweeping across everyones internet peripherals. Vero, which means 'Truth' in Italian, promises to provide a new kind of social experience, one that's tailored to suit the needs of every socialite. 

Whether you're a huge influencer, a brand or just someone looking for a void to shout your opinions in to, Vero looks like it's going to provide for all. 

It's currently difficult to navigate, and in some cases, use. The large amount of subscriptions this week has led to some drops in usability.

However, we've done our best to navigate around and bring together a guide on why it might be worth getting to know, and how everything works.

What is Vero?

Vero is a new social app available on iOS and Android. It's been kicking around for a couple of years, but has only really begun to gain traction in the past week.

It's marketed as an amalgamation of Instagram and Twitter. Users can share links to music, movies and TV shows without the clutter of long walls of text.

It's currently in beta, with some technical issues caused by the apparent large level of signups the app has recieved in the last week.

Vero is currently free to the first one million users. After that the platform aims to be a subsciption-based service, alleviating the need for advertisements.

According to CNBC, the app will have an annual fee of 'a couple of cups of coffee.'

What does it do?

It works in a similar fashion to most social networks. Users can search for their friends and organise them by the 'Acqaintance', 'Friend' or 'Close Friend' options. Members can also follow/be followed by people in the same way Twitter utilises the follow function.

Users can also choose which social circle they'd like to share things with. This means you can choose to share a personal photo with just 'Close Friends', and then share a movie recommendation with everyone else.

How does it work?

It doesn't work that well at the moment, honestly. However, that is arguably expecrted due to the number of people people downloading it.

The user interface is reasonably straightforward. The tabs across the top include a search function, profile page, notifications tab and a messages tab. The only new thing is the Collections tab.

Every post shared with you gets put in to a Collection organised by date, so it's easy to see all of your connection' updates in chronological order.

The Collections tab organises post by type too; all of your friends' music, film and book recommendations stay in the groups to be viewed whenever.

Is it worth getting?

I'd say it's worth taking a look at. No social service is without its problems or preferences and Vero does seem to be providing a few neat little solutions.

It also seems to be a good space for brands and influencers; Vero will also have a 'buy now' feature that will allow them to sell products directly from the app.

According to its website, Vero does not aim to accommodate advertisers like the majority of social platforms. It will eventually become a subscription-based service, where users can pay to see the content they want to and nothing else.

Being able to organise your Vero contacts by life hierarchy is interesting too. It means users can manage different groups of people - family, friends, colleagues, strangers that also like sci-fi - all in one handy space.

That in itself alleviates oversharing or spamming your social circles with things they don't care about.

Check out Vero on the App Store and Google Play.

Influencer Editor

Danielle Partis is Editor of She was previously the lead content creator for TeamRock Games, as well as contributing to outlets such as Metal Hammer, both online and in-print. Prior to that, Danielle worked as a freelance PR consultant and freelance journalist for a number of outlets.


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