The most extensive executive reshuffling in Facebook’s history has been announced by the company.
Recode reports that Facebook will be split into three divisions, including a new ‘Family of Apps’ group. The company is also building a new team dedicated to blockchain computing that falls under the ‘New Platforms and Infra’ group. The third division is entitled ‘Central Product Services’.
‘The Family of Apps’ will be headed by new chief product officer Chris Cox, who was formerly in charge of the Facebook app. Offshoots such as Instagram, WhatsApp and Messenger will now report to him. Instagram’s existing CEO Kevin Systrom will remain in place, but WhatsApp and Messenger are getting new bosses – Chris Daniels and Stan Chudnovsky respectively. Will Cathcart takes over as head of Facebook’s core app.
‘New Platforms and Infra’ will be headed by Facebook CTO Mike Schroepfer, who recently faced a grilling at the hands of UK MPs in parliament. Reporting to him will be VR, AR and hardware boss Andrew Bosworth and new blockchain boss David Marcus, who has relinquished his Messenger role.
Also under this banner are a new team focusing on engineering, infrastructure and data privacy headed by Jay Parikh and the AI team run by Jerome Pesenti.
‘Central Product Services’ will be led by Facebook stalwart Javier Olivan. Reporting to him will be integrity, growth and product management boss Naomi Gleit, ad boss Mark Rabkin and analytics head Alex Schultz.
Beyond this are several more changes. Former Facebook News Feed head Adam Mosseri is joining the Instagram team as VP of product. Current VP of product Kevin Weil is in turn heading over to the blockchain team.