Patreon acquires product marketing platform Kit

Patreon acquires product marketing platform Kit

Crowdfunding and community management platform Patreon has absorbed Kit, a social platform that allows creators to share their favourite products.

Kit launched two years ago as a resource to help YouTubers, streamers and bloggers share and market products to their community. Creators can curate collections of their chosen products for photography, art, filmmaking or streaming and present them as a 'kit' to their fans.

Over the next few months, Kit will be integrating its services in to Patreon with intent to completely merge with the company. 

Patreon is not detailing the terms of the acquisition, but Kit has raised $2.5m in seed funding since it's launch back in 2016. 

New digs

"We’re elated to be joining Patreon, the world’s most successful membership platform for creators," Kit said in a blog post.

"At Patreon, we’ll be able to continue our commitment to connecting creators and fans and followers and to making it easier to reward creativity and expertise.

"We’re going to work on merchandise, creating features that give creators a simple way to deliver their products to their members. It’s an honor for us to continue building tools that enable creators to share their life’s work while earning a sustainable living."

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Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.