Facebook Watch has been rolled out to users across the globe as part of a bid to make it easier for users to discover new Facebook videos.
Watch creates a personalised feed to present videos across entertainment, sport, news and other sectors.
It also lets users put together a Watchlist where they can keep track of content creators and other pages that post videos to the social network.
As well as this, users can check out what videos their friends have liked or shared on the social network. Facebook added it was also keen to promote videos that encourage audience participation by making it easier to find them as they happen.
Previously, Facebook Watch had only been available to users in the US.
The social network claims that more than 50 million people in the US watch at least a minute of video content in Watch each month. Total viewing time is said to have increased 14x since the turn of the year.
At the same time as the rollout, Facebook has expanded its Ad Breaks programme - short ads featured in the middle of eligible videos - by offering new insights, tools and best practices for Pages in Creator Studio.