An advert for video game GRIS has been rejected by Facebook on the grounds of containing 'sexually explicit content'.

GRIS is an animated platform game published by Devolver Digital that recently came out on the Nintendo Switch and PC.

Ads for the title have been placed online at various websites, but one spot, in particular, has caused some uproar from the game’s publisher at the start of 2019.

Devolver expressed their frustration over their Twitter with a short statement. Later speaking with video game website Kotaku, they elaborated more about their overall feelings on Facebook’s decision to deny the ad.

Facebook rejected a GRIS launch trailer ad for this ‘sexually suggestive’ scene so this year is going great so far. pic.twitter.com/frVaYOXIHe

— Devolver Digital (@devolverdigital) January 7, 2019

Embarrassing mistake

"This is stupid… we appealed and they said the appeal was rejected based on the grounds that Facebook does not allow nudity," A Devolver Digital spokesperson told Kotaku.

"First of all, she's a statue and second, absolutely no nudity is shown in that photo, nor is this what any reasonable person would consider 'sexualised content'.”

The reactions to Devolver Digital’s tweet and the news have been exactly what most expected. Some fans went as far as to point out how Facebook has allowed ads with much more explicit sexual content than what was shown in the trailer for GRIS.

Since then, no additional statement has been made by Facebook on the issue, and the ad for the game still isn't live on the social network.