Digital media solutions and marketing company Innity has been appointed as the official reseller for the short video sharing app TikTok.

Tik Tok has chosen the Kuala Lumpur based company with aims of reaching a younger audience within Malaysia. Innity will benefit by adopting the many advertising formats offered by TikTok.

This will help advertisers to reach out to their audience through personalised filters, music, and other unique aspects to complement their campaign’s content.

Malaysian game changer

Innity is one of Malaysia’s biggest resellers and has a massive audience outreach. 

“We’re pleased that TikTok chose us as a partner and we believe this will be a good addition to our product offerings,” said Innity co-founder and chief executive officer Phang Chee Leong.

"We are looking forward to running more TikTok campaigns for our clients in 2019 as we believe it’ll definitely be a game changer for advertisers wanting to reach out to the younger generation.”

Clients of Innity will benefit greatly from the partnership, gaining access to the ever-elusive GenZ demographic, which is expected to account for four per cent of consumers by the year 2020.