Mavrck announces new forecasting capabilities for influencer marketing performance

Mavrck announces new forecasting capabilities for influencer marketing performance

Influencer marketing platform Mavrck is releasing new forecasting capabilities that will aid marketers with campaign planning.

The Performance Forecasting campaign features are available to all Mavrck customers. The new tools can predict and forecast content campaign performance based on influencers’ past performances and their current workflow stages.

Marketers can now do the following with the new changes to Mavrck:

  • Predict campaign results in real time based on the influencers that they have invited, curated, and accepted.
  • Forecast outcomes and campaign optimization by using Performance Forecasting to see if they’re on track to activate the correct number of influencers to achieve their goals, as well as to determine how they’re pacing towards those goals across overall impressions, engagements, and engagement rates.
  • Set benchmarks and goals for up to three standard timeframes: Monthly, Quarterly, and Yearly.
  • Track progress and optimize performance by following indicators for each timeframe to see how they’re pacing towards KPI goals. The progress bar for each metric shows whether marketers are on-pace (green) or off-pace (red) for each metric.

Predictable performance

“Mavrck’s new forecasting capabilities take the guesswork out of influencer campaign performance, allowing brand marketers to estimate how a campaign is going to perform before it even begins and to make changes throughout to better track against campaign goals. This is the future of influencer marketing." Mavrck CEO and co-founder Lyle Stevens said.

Mavrck was founded in 2014 and has worked with a variety of brands to help marketers discover and collaborate with influencers, advocates, and more. Last year, the company drummed up $5.8 million in funding.

Staff Writer