In game video clipping service provide Medal.tv has secured $3.5 million in funding

The company's software allows users to record the last 15 seconds of gameplay on PC. There's also a clip sharing app for mobile that helps enable users to spread their clips across chat platforms and social networks such as iMessage, WhatsApp, Facebook Messenger and Twitter.

The investment was lead by Backed VC and Initial Capital with both companies now being represented on the Medal.tv board by Alex Brunicki and Matteo Vallone respectively. Other investors included Ridge Ventures, Social Starts and Makers Fund.

According to Medal.tv, the platform receives 30,000 users weekly and around 15,000 daily active users.

“We think we can make it more natural than capturing real-life moments because you capture things that just happened," said Medal.tv CEO Pim De Witte.

You don’t need to pull out a phone and miss the moment itself. Games give us that ability.”