Dubai-based influencer marketing platform Keepface has raised $300,000 in seed funding.

Keepface connects influencers and brands in the Central Asia and Caucasus region, helping to run marketing campaigns and analyse performance.

More than 2,000 influencers are using Keepface’s platform, as well as 50 brands including Samsung, Uber and Carlsberg.

Expanding services

As reported by Menabytes, the company aims to use the investment to continue development of its products, expand its team and expand its operations in regions such as MENA and Russia.

The investment comes from an undisclosed MENA-based venture capitalist.

“We use big data to categorise the influencers so that system can automatically offer most relevant influencers to the brands according to their target group and marketing objectives,” said Keepface CEO Vagif Abbasov.

“Keepface ensures that influencers get compensated for sharing their creative and authentic content, in partnership with brands, with their followers.”