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Unilever's Lux uses Google search results to spotlight Saudi Arabian women for male-dominated jobs

Unilever's Lux uses Google search results to spotlight Saudi Arabian women for male-dominated jobs

Lux, a Unilever brand, is running a campaign to spotlight women for male-dominated jobs in Saudi Arabia.

The campaign is titled “#IntoTheSpotlight” and uses paid search results on Google to link to content on Miraa, a site for Saudi Arabian women headed by Vice and Unilever.

“With the knowledge that many professions in Saudi Arabia continue to be male-dominated despite there being qualified women who have successfully entered these male-dominated fields, we believe that now, more than ever, is the time for women to dare to step ‘into the spotlight," said Anne Radmacher, global brand vice president of Lux at Unilever.

Search results will send users to a page on Miraa that profiles various women. Each page features a video about a specific woman and some information about their achievements. The campaign has led to over 150,000 site visits since the launch on International Women’s Day.


Staff Writer

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