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Marketing platform Influencer closes £3 million funding round

Marketing platform Influencer closes £3 million funding round

Influencer marketing platform Influencer has raised £3 million in a successful round of series A funding. 

The round was led by Puma Private Equity, and the cash secured will be used to fuel the platform's global expansion.

Influencer was co-founded in 2017 by CEO Ben Jeffries, alongside YouTuber Casper Lee. The company is reportedly growing at 420 per cent year-on-year and has worked alongside global brands such as Pepsi, Starbucks, BooHoo and Uber Eats.

“Puma Private Equity shares our vision and I’m thrilled to be working with them. Their backing validates our proposition and will enable us to now significantly scale our offering globally and continue to solve the problems currently facing brands and creators," said Jeffries regarding the funding.

Influencer also plans to release a mobile app, which “allows brands and content creators to create meaningful relationships in a way that has never been seen before”, according to Jeffries. 


Editor

Danielle Partis is editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.

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