Influencer marketing platform Sideqik has revealed a new integration with Partnerize, an AI-powered SaaS platform.
The integration of the two platforms aims to give brands and marketers clearer and more concise insights to their influencer campaigns.
Users of either service will be able to use their accounts to search and identify influencers inside Sideqik's database of over 20 million social media profiles. Partnerize's tools will then allow users to analyse performance data and the metrics that matter - including engagement, ROI and sales.
“This integration with Partnerize is exciting because it enables our clients to accurately assign direct revenue impact to their influencer relationships,” said Sideqik CEO and co-founder Jeremy Haile.
“This data validates the power of word of mouth marketing for the global brand clients we share with Partnerize.”
Co-founder and COO of Partnerize Paul Fellows added: “we are very pleased to be integrated with Sideqik. This integration gives our clients another powerful way to grow, measure, and optimize their partner-driven growth initiatives.
"More and more brands want to prove business value for the influencer channel, so they can prioritize influencer investment as part of their broader partner strategies. This integration will help our joint clients meet this important need.”
Sideqik provides influencer marketing solutions at scale to a number of businesses. Last year, the company joined forces with PC retailer Corsair to launch its streaming influencer program, which saw an influx of applications. Haile spoke to us about how Sideqik worked to streamline this process and the benefits of setting up a dedicated in-house influencer community.