Last night saw the first ever Influencer Marketing Awards, celebrating some of the best talent in the industry.
The show took place at the Sheraton Park Lane Hotel in London.
Over 270 professionals attended the inaugural event and enjoyed a swanky three-course meal before settling in to watch 23 awards being handed out to various companies and agencies.
The winners
The big winner of the evening was influencer agency Tagger, cleaning up in the influencer discovery tool and industry choice of tech categories. Ogilvy also featured across three awards for their campaigns with Boots and SKODA.
Kairos Media repped the games influencer circuit by picking up the most effective ROI campaign award for its work with KFC Gaming, and The Goat Agency's Alex Burgess took home the rising star award.
See the full list of winners below.
Best home & garden campaign: Reach Agency and Liquid-Plumr - Will it Clog?
Best telecoms campaign: Pulse advertising & Deutsche Telekom - Eli's Dream campaign
Best sport & fitness campaign: Ogilvy & SKODA UK - #ThisIsOurTime
Best fashion & style campaign: Whalar - NET-A-PORTER x JW Anderson
Best health campaign: Pegasus - Benenox Sleep campaign
Best beauty campaign: Ogilvy, MediaCom & Boots - Boots beauty festival
Best influencer discovery tool: Traackr
Best relationship manager tool: Takumi
Best campaign planning & management tool: Traackr
Best use of data: BCW & Pfizer Vaccines UK
Most effective campaign for ROI: Kairos Esports for KFC Gaming
Most effective collaboration or partnership: MSL UK and Renault
Most creative influencer marketing campaign: Eindhoven365
Best brand engagement campaign: IMA & Nivea Men
Best integrated influencer marketing campaign (multi-channel): Ogilvy, MediaCom & Boots
Industry choice of technology or SaaS: Tagger
Best talent agency: Viral Talent
Best large influencer marketing agency: Viral Nation
Best boutique influencer marketing agency: Reach Agency
Grand Prix award: MSL UK & Renault
Rising Star award: Alex Burgess, The Goat Agency
