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- News [7]

FTC releases new guidelines for influencer disclosure
Disclosure 101 contains rules and regulations for sponsored digital content

Study suggests only 4% of internet users trust online influencers
A study from media agency UM shows that barely any internet users trust influencers

Research shows how much influencers are paid per post, and how many care about disclosing it
Vuelio surveyed over 500 bloggers to find out how much they're charging

ASA Influencer Guide: Everything content creators need to know
A condensed guide of rules and information from the newly updated Influencer Guide to advertising

Love Island star under fire for failing to disclose sponsored content on Instagram
Buckland had a post removed as it didn't comply with ASA standards

Made In Chelsea star under fire for failing to disclose sponsored Instagram post
Louise Thompson promoted a beauty product to her 1.1 million followers without disclosure
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Facebook's new 'Level Up program' gives gaming creators new ways to build their brand
They might be making it easier for viewers to find game streams on FB but I don’t see much…
Micro-influencers are generating seven times more engagement on Instagram compared to creators with larger audiences
So basically a micro-influencer agency cherry picks a research study to benefit themselves…
Streamer under investigation after reports of sexual harassment at Runefest 2018
The comment from Jagex referred to "content creators" plural. So far, there are no references to…
Blizzard's Saralyn Smith: "The power is with the influencers. We all know that. It's the age of influencers."
Some great points here by Saralyn…
“Streamers are the new heroes” Twitch’s Ethan Evans explains how streaming helps games find a new level of popularity
Witnessing the growth of the influencer marketing space surrounding video games has been an…