FTC approves settlement in CSGO Lotto marketing case

FTC approves settlement in CSGO Lotto marketing case

The US Federal Trade Commission (FTC) has approved a final consent order settling its first case against social-media influencers: the infamous CSGO Lotto controversy.

It concerned two online gamers, Trevor ‘TmarTn’ Martin and Thomas ‘Syndicate’ Cassell, who promoted a gambling site CSGO Lotto in their videos while failing to disclose that they were its co-owners.

The FTC also found that the pair had also paid other influencers to promote CSGO Lotto without adequate disclosure of the commercial relationship.

“The Commission order settling the charges prohibits Martin, Cassell, and CSGOLotto, Inc. from misrepresenting that any endorser is an independent user or ordinary consumer of a product or service,” explained the FTC in its announcement this week.

“The order also requires clear and conspicuous disclosures of any unexpected material connections with endorsers.”

Influencer-marketing disclosure has been a major area of interest for the FTC in 2017. Earlier this year, it wrote to more than 90 influencers and marketers reminding them of their responsibilities on this front.

Contributing Editor

Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)


1 comment
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Liam Dixon University Student
It still feel as though it is a slap on the wrist, they got away with a lot of money no doubt and a lot of that would have come from their young audience. they should have had a harsher punishment than being told they must now follow the rules and then bieng told to submit tons of paperwork to make sure they're doing so. It's an inconvenience sure, but they're riding high and most people have now forgotten this was ever a thing that happened.