It’s easy to spot the YouTube greats. Channels ranging from 10 million to over 50 million subscribers. That’s a potential 50 million people seeing your game, right? Well, not really.
The past couple of years have seen a huge shift into ‘quality over quantity’. The channels leading in subscriber count are not accurate representatives of how many people they’re actually reaching.
There are channels that have amassed an audience of millions that have stagnated and don’t have the audience retention of channels a quarter of their size.
For example, a channel with over a million subscribers releasing a video each day is only racking up 10,000 views per video after a week. That’s 1% of their potential audience actively engaging with their content.
Whereas a channel with 250,000 subscribers doing the same thing is hitting 40,000 views per video each week. It’s a larger percentage of their potential audience, 16%, but it’s not even close to the total number of subscribers.
This applies to new channels and social media accounts too. In a climate where someone can easily buy subscribers and followers, a large number may not represent an individual’s potential at all. Always check for interactions, not just numbers.
Aside from YouTube advertising revenue, Patreon is also becoming an increasingly popular method for influencers to earn additional, regular income.
Patreon is a platform where fans can donate money each month to a content creator, and receive rewards for doing so. The amount the creator is making is public by default, so a collection of ‘Patrons’ paying money for free content generally indicates an active, enthusiastic fan base.