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YouTube executive Heather Moosnick hops over to Hulu

YouTube executive Heather Moosnick hops over to Hulu

YouTube's head of global business development and content partner management is moving over to video platform Hulu.

Heather Moosnick will soon become Hulu's SVP of content partnerships. In this position, she'll head up the content licensing and acquisitions group and be responsible for securing TV series', movies and other video entertainment. She'll report directly to Hulu CEO Randy Freer.

"As Hulu looks to transition television from a gatekeeper-driven experience to one that’s led by the consumer, Heather’s leadership and fearless approach to evolving antiquated business rules make her a perfect fit for our team,” Freer said.

Prior to this role, Moosnick secured content deals for YouTube's skinny bundle TV service, a direct rival to Hulu's TV bundle. She joined YouTube in 2013 and has also held executive roles at Warner Music Group, CBS and MTV.

Hulu said in a release that Moosnick "will work closely with the company’s originals, marketing, product, and technology leadership to create more personalized, localized, and curated program offerings for consumers.”

Editor - Influencer Update

Danielle Partis is Editor of She was previously the lead content creator for TeamRock Games, as well as contributing to outlets such as Metal Hammer, both online and in-print. Prior to that, Danielle worked as a freelance PR consultant and freelance journalist for a number of outlets.


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