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YouTube executive Heather Moosnick hops over to Hulu

YouTube executive Heather Moosnick hops over to Hulu

YouTube's head of global business development and content partner management is moving over to video platform Hulu.

Heather Moosnick will soon become Hulu's SVP of content partnerships. In this position, she'll head up the content licensing and acquisitions group and be responsible for securing TV series', movies and other video entertainment. She'll report directly to Hulu CEO Randy Freer.

"As Hulu looks to transition television from a gatekeeper-driven experience to one that’s led by the consumer, Heather’s leadership and fearless approach to evolving antiquated business rules make her a perfect fit for our team,” Freer said.

Prior to this role, Moosnick secured content deals for YouTube's skinny bundle TV service, a direct rival to Hulu's TV bundle. She joined YouTube in 2013 and has also held executive roles at Warner Music Group, CBS and MTV.

Hulu said in a release that Moosnick "will work closely with the company’s originals, marketing, product, and technology leadership to create more personalized, localized, and curated program offerings for consumers.”


Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.