Finnish mobile games developer Seriously has kicked off a new 'Creative Corner' influencer campaign on YouTube to push its Best Fiends IP.

To kick off the series of videos the Finnish studio has partnered with the NsomniaksDream channel, whose host Megan Walter specialises in face painting.

The first of the videos, which you can watch below, sees Walter explaining how to make a face painting of Best Fiends character JoJo.

Notably the videos uploaded so far do not feature any gameplay footage of the Best Fiends games.

Seriously plans to expand the Creative Corner campaign with other influencers in future.

"We see our YouTube Channel as a strategic focus for the company, and, as we near 500,000 subscribers, we continue to innovate on our content offering by expanding formats and moving up the value chain,” Seriously SVP of brand and marketing Philip Hickey told InfluencerUpdate.biz.

“A great new example is our new Creative Corner campaign which we have launched this week. Creative Corner continues to integrate influencers into our weekly programming schedule, bringing their expertise and audience to our channel through fun, creative and engaging content.

“NsomniaksDream will be featured in the first couple videos but you will see us working with lots of other great creative talent as well."