YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

News

Smosh launches Operation Open World sponsored series with Ubisoft

Date Brand Companies involved Influencers involved
October 23rd, 2017 Ubisoft Smosh Games
Smosh launches Operation Open World sponsored series with Ubisoft

YouTube gamers Smosh have teamed up with Ubisoft for a new sponsored series called Operation Open World, to promote upcoming console game Assassin's Creed Origins.

The project was announced earlier in October at New York Comic Con, but the first episode has now gone live on YouTube, with its stars Joshua Ovenshire and Mari Takahashi notching up nearly 90,000 views in its first day so far.

"This is Operation Open World! A new show where we get gamers to finally go outside!" is how Smosh pitched the first episode to viewers. "Mari and Joven head to Egypt to explore real-life locations inspired by Assassin's Creed Origin's."

The game itself comes out on 27 October, with the YouTube episode focusing its promotion on the Xbox One version of the title, as well as the Xbox One X version that comes out on 7 November.

Smosh Games remains one of the most popular gaming channels on YouTube, with 7.13 billion subscribers and more than 2.53bn lifetime views.

 


Contributing Editor

Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies