Rhett McLaughlin and Link Neal have become one of YouTube's most popular duos, with 12.8 million subscribers to their Good Mythical Morning channel, as well as 4.4 million for their personal Rhett & Linkchannel.
Now the pair have signed what Advertising Age is describing as their first endorsement deal, with website-building service Wix.com.
Rhett & Link have made a series of video ads showing how they used the tool to create their own website. Rather than being hosted on one of their channels as full-length videos, these are shorter ads designed to run alongside other videos on YouTube. Wix will also sponsor an episode of the Good Mythical Morning show.
"We're from the internet and very much do-it-yourself kind of guys, so it made sense to partner with a website builder that allows people to create their own website," said McLaughlin.
"We needed a big website overhaul this year to take us from rhettandlink.com to mythical.co with a stylish new format and expanded framework to encompass our other YouTube channels, podcast, tour, book, charity, etc."