A guide to Influencer Insight at Pocket Gamer Connects London

A guide to Influencer Insight at Pocket Gamer Connects London

PGC London is on Monday, and we figured that you'd be sorted and ready to go. 

If not, then what are you waiting for? Tickets are here.

It goes without saying that PG Connects can teach you everything you need to know about building and marketing a game. But who's going to help you sell it?

PG Connects' Influencer Insight track is packed with leaders in the influencer space - from marketers and managers, to the influencers themselves. Brimming with insight and success stories, these folk are here and raring to share their knowledge.

Influencer Insight

Supercell's Marika Appel will be opening the track on Tuesday afternoon, giving her unique take on building one of the biggest mobile titles in the world.

The Influencer's Perspective takes you behind the thoughts of the creators themselves, what they want from a campaign, and what businesses can do to gain their interest. If you're about to go big on influencer marketing, it's worth finding out how to get their attention. 

We've got Fanbytes CEO Timothy Arnoo down to take us through his top tips on making your business work on SnapChat. 

Come and meet the strategy begind The Yogscast - the UK's biggest network of gaming creators. Or Kwebbelkop and Azzyland, two YouTubers with 10 million subscribers between them.

The Yogscast's Rich Keith and Turps will take us through their success founding and building the most popular gaming network in the UK. Their 'How to get 7bn views on YouTube' panel will inspire the heck out of you. 

The show closes with our incredible Influencer Marketing Uncovered panel, featuring insight from the likes of GameInfluencer's Macy Mills, Brittany Bagnall from Cherry Pick Talent, and Kat Peterson of Reelstyle - the management behind YouTube phenomeon PewDiePie.

What else is on?

Of course, the Influencer Insight is just one of the four incredible tracks that are on offer at PGC London. We have the original PG Connects, our XR Connects, and our brand new PC Connects. All three featuring tons of insight and advice from leaders within their respective fields.

There's also a lot of parties going on too, including our inaugural Mobile Games Awards, celebrating the best of the best in mobile gaming. 

What are you doing? Get a ticket and come join us at the biggest games and marketing business conference in Europe. 


Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.