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The Marketing Group catches minority stake in micro-influencer platform Narratrs

The Marketing Group catches minority stake in micro-influencer platform Narratrs

The Marketing Group (TMG) has purchased a minority stake of 14% in micro-influencer platform Narratrs.

Narratrs is a platform that provides influencers and brands with data and information to assist with the planning of marketing campaigns. 

The platform operates across Asia and South America currently, with plans to expand in to Europe according to TMG's website

About Narratrs

Founded in 2015 by Laurent Verrier - who also founded social media marketing platform One9Ninety - Narratrs is a platform designed to help micro-influencers grow their brand, whilst linking them to marketers and companies. 

Influencers with a minimum of 1000 connections on Facebook or Instagram can join the platform.

They can then recieve invites from brands to collaborate on projects that may be of interest to them.

Narratrs currently contains audience data for 32 million influencers across the globe. The company also boasts Microsoft, Dove, Kelloggs, Guinness and Rimmel as high profile users. 

Commenting on the investment, Verrier said: “The synergies and collaboration opportunities between Narratrs and the TMG network are obvious,"

"We are thrilled with the possibilities this latest investment round brings to the Team, from increasing the speed of our geographical expansion to strengthening our tech stack.”

 


Editor

Danielle Partis is editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.