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The Marketing Group catches minority stake in micro-influencer platform Narratrs

The Marketing Group catches minority stake in micro-influencer platform Narratrs

The Marketing Group (TMG) has purchased a minority stake of 14% in micro-influencer platform Narratrs.

Narratrs is a platform that provides influencers and brands with data and information to assist with the planning of marketing campaigns. 

The platform operates across Asia and South America currently, with plans to expand in to Europe according to TMG's website

About Narratrs

Founded in 2015 by Laurent Verrier - who also founded social media marketing platform One9Ninety - Narratrs is a platform designed to help micro-influencers grow their brand, whilst linking them to marketers and companies. 

Influencers with a minimum of 1000 connections on Facebook or Instagram can join the platform.

They can then recieve invites from brands to collaborate on projects that may be of interest to them.

Narratrs currently contains audience data for 32 million influencers across the globe. The company also boasts Microsoft, Dove, Kelloggs, Guinness and Rimmel as high profile users. 

Commenting on the investment, Verrier said: “The synergies and collaboration opportunities between Narratrs and the TMG network are obvious,"

"We are thrilled with the possibilities this latest investment round brings to the Team, from increasing the speed of our geographical expansion to strengthening our tech stack.”

 


Influencer Editor

Danielle Partis is Editor of InfluencerUpdate.biz. She was previously the lead content creator for TeamRock Games, as well as contributing to outlets such as Metal Hammer, both online and in-print. Prior to that, Danielle worked as a freelance PR consultant and freelance journalist for a number of outlets.

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