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micro-influencers

Article Types

All [5]
Data & Research [1]
Feature [1]
News [3]

Report: Fashion marketing is turning away from celebrities and mega influencers

Feature Apr 23rd, 2018

Report: Fashion marketing is turning away from celebrities and mega influencers

60 per cent of companies in the field expect to spend more of their budget on influencer marketing this year

The Marketing Group catches minority stake in micro-influencer platform Narratrs

News Mar 5th, 2018

The Marketing Group catches minority stake in micro-influencer platform Narratrs

Narratrs is a platform designed to hook smaller influencers up with bigger brand deals

News Dec 12th, 2017

Heartbeat raises $2.9 million to transform and scale brand influence among millennial consumers

Marketing company Heartbeat raises astounding figure to channel into influencer marketing in 2018

YouTube's Top 10 fastest growing Bronze channels

Data & Research Dec 11th, 2017

YouTube's Top 10 fastest growing Bronze channels

Research by our friends at Matchmade reveals the small fry that won't be small for long

Report: more than half of Gen-Z consumers are influenced by social stars

News Oct 4th, 2017

Report: more than half of Gen-Z consumers are influenced by social stars

A.T. Kearney research suggests that 54% are susceptible to the views of bloggers and vloggers

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