YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

micro-influencers

Article Types

1 Micro-influencers are generating seven times more engagement on Instagram compared to creators with larger audiences News Oct 9th, 2018

Micro-influencers are generating seven times more engagement on Instagram compared to creators with larger audiences

77 per cent of smaller influencers also publish content on a daily basis

The future of influencer marketing Feature Jul 24th, 2018

The future of influencer marketing

Vamp co-founder Aaron Brooks take a look at where influencer marketing will be in 2020

Report: Fashion marketing is turning away from celebrities and mega influencers Feature Apr 23rd, 2018

Report: Fashion marketing is turning away from celebrities and mega influencers

60 per cent of companies in the field expect to spend more of their budget on influencer marketing this year

The Marketing Group catches minority stake in micro-influencer platform Narratrs News Mar 5th, 2018

The Marketing Group catches minority stake in micro-influencer platform Narratrs

Narratrs is a platform designed to hook smaller influencers up with bigger brand deals

Heartbeat raises $2.9 million to transform and scale brand influence among millennial consumers News Dec 12th, 2017

Heartbeat raises $2.9 million to transform and scale brand influence among millennial consumers

Marketing company Heartbeat raises astounding figure to channel into influencer marketing in 2018

YouTube's Top 10 fastest growing Bronze channels Data & Research Dec 11th, 2017

YouTube's Top 10 fastest growing Bronze channels

Research by our friends at Matchmade reveals the small fry that won't be small for long

Report: more than half of Gen-Z consumers are influenced by social stars News Oct 4th, 2017

Report: more than half of Gen-Z consumers are influenced by social stars

A.T. Kearney research suggests that 54% are susceptible to the views of bloggers and vloggers

1