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Twitter wants everyone to have a self-appointed blue tick

Twitter wants everyone to have a self-appointed blue tick

Twitter CEO Jack Dorsey has assured users that they'll be able to get that prestiguous blue verification badge very soon.

During a Periscope stream, Dorsey explained that Twitter plans to open verification for every user that wishes to have it. 

“The intention is to open verification to everyone,” Dorsey said.

“And to do it in a way that is scalable so we’re not in the way and people can verify more facts about themselves and we don’t have to be the judge and imply any bias on our part.”

Dorsey states that he wants the verification process to become self-moderated. 

"Part of the problem historically for Twitter’s verification policy is that it felt like a blue checkmark served as an endorsement by the company, like we approve of this user," he said.

"That’s not what a verification is intended for, David Gasca, one of Twitter’s product directors said in the Periscope stream.

“The main problem is we use it to mean identity, but because of the way it was originally started, where it was only given to certain very large public figures, celebrities, etcetera, it came to have a lot of status associated with it, as well.

“They think of it as credibility. Twitter stands behind this person, Twitter believes that this person is someone that - what they’re saying is great and authentic, which is not at all what we mean by the checkmark.”

Blue ticks, red flags

Twitter's verification application form was taken down in November last year after the blue tick was granted to people preaching xenophobia and hate-speech on the platform. 

A controversy stirred after Twitter verified Jason Kessler, the organiser of a white supremacist rally. 

The platform removed it's verification application form, stating that "verification was meant to authenticate identity and voice but it is interpreted as an endorsement or an indicator of importance".

Twitter is now working to figure out what that blue tick actually means and how it can re-apply it in a safe way. 


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Influencer Editor

Danielle Partis is Editor of InfluencerUpdate.biz. She was previously the lead content creator for TeamRock Games, as well as contributing to outlets such as Metal Hammer, both online and in-print. Prior to that, Danielle worked as a freelance PR consultant and freelance journalist for a number of outlets.

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