Talent management firm Brillstein Entertainment Partners has taken over the management of YouTube fashion and beauty star Carli Bybel.

Bybel joins fashion YouTuber Natalie Alzate and digital media vet Seth Jacobs on Brillstein's roster of online personalities. Jacobs now works as a manager at the company.

The YouTuber has amassed an impressive six million subscribers on YouTube, as well as boasting 7.3 followers across two accounts on Instagram. She also has almost three million likes on her official Facebook page.

On brand

Bybel has also collaborated with many a brand, her most prominent partnership being with BH Cosmetics. According to Brillstein, Bybel's involvment with the brand accounted for "tens of millions in sales".

Outside of the digital world, Bybel is also an ambassador for the WAH Foundation, an organisation that provides water and supplies for rural areas of Cambodia. 

“Carli Bybel is an icon who has influenced the convergence of the beauty industry and online video as much as anyone,” Seth Jacobs said.

“She is in a small class of enduring forces who can translate this success into lucrative offline business endeavors. Her talent is only matched by her ferocious work ethic and professionalism. We are excited to be representing her.”

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