YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

News

Instagram rolls out new AR effects, Stories features and Explore redesign

Instagram rolls out new AR effects, Stories features and Explore redesign

Facebook has revealed a string of new features for photo and video sharing app Instagram during the F8 Developer Conference.

One of the biggest announcements was that Instagram users can now share to Stories straight from other platforms and apps.

Users can share a sticker of what they’re listening to on Spotify, or take actions shots from a GoPro camera. More apps are expected to announced compatibility in the near future.

Users won’t need to connect their Instagram account to any other app to share Stories.

Exploring new features

Also being rolled out for Instagram are new augmented reality camera effects. Creators can make their own face filters and world effects using AR Studio and share them with their followers who view it.

Camera effects are set to be released by famous Instagram account holders including Ariana Grande, Baby Ariel, Liza Koshy, Vogue, and Buzzfeed.

Explore meanwhile has been redesigned to change the way users discover posts, people and experiences in the app.

The content is now organised into topic channels, so users can browse more easily browse their specific interests. The redesign will go live in the next few weeks.

Face to face

Another key new feature coming to Instagram is that of video chat that lets users talk on-on-one or in a small group.

Video chats can also be minimised so users can continue browsing the app while chatting.

Get the latest news, interviews and in-depth analysis on Twitter and Facebook.


Head of Content

Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at PocketGamer.biz, as well as holding roles at Sensor Tower, Nintendo and Develop.