Facebook introduces new creator management tools to help influencers and brands connect

Facebook introduces new creator management tools to help influencers and brands connect

Facebook has added some updates in to its creator and business resources to help influencers grow and thrive on the platform.

On the biz end, Facebook has announced a brand collab manager that will allow brands to search for relevant creators and personalities to work with. 

The platform is also opening the ad breaks function to more creators in the US. Ad breaks allow streamers to roll tailored adverts to their audience in exchange for a slither of revenue. 

As well as expanding ads, Facebook is also rolling out a subscription option to more creators. Fans can now spend $4.99 a month to support streamers, and will be rewarded with perks such as exclusive content and badges. 

Create and connect

Facebook is also making moves to enhance how video content is presented. From today, creators on the platform can access a whole bunch of interactive tools that can be used to create quizzes, questions and overlays to engage their communities. 

Die hard supporters can also have their time in the spotlight with the new top fans function. This grants a channel's top supporters a custom badge.

The Facebook Creator app is now also available globally on the Android platform, as well as iOS. 

Lastly, Facebook is now accepting applications for its rights manager function. This allows creators to control exactly where their content can be discovered and displayed. 

Level up!

This all comes shortly after Facebook revealed it's Level Up Program, providing new resources for up and coming creators as well as allowing established creators to offer a helping hand. 

That announcement also unveiled, Facebook's brand new hub for gaming orientated content set away from its main social network. 


Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.