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Facebook's new 'Level Up program' gives gaming creators new ways to build their brand

Facebook's new 'Level Up program' gives gaming creators new ways to build their brand

Facebook is on a tireless crusade to offer an alternative for gaming creators, and a new program may help emerging talent up their game. 

The Level Up program is a new resource for rising creators using Facebook. The program will help new creators jumpstart their journey, as well as providing information and tools to help streamers build and manage their communities and connect with fans. 

Monetisation is a key component for creators, and that is taken care of with Facebook Stars. Facebook Stars will allow fans to support creators with the ability to buy and gift digital goods during a broadcast.

Facebook is also testing fan support via monthly payments with a select group of partnered streamers. 

Members of the Level Up program will also gain support from established creators using Facebook, as well as customised access to bug reports and troubleshooting through Facebook support.

FB.GG

Facebook is also testing a new gaming destination with a new short URL - fb.gg. This link will put prerecorded and live video all in one place, so viewers can just access the gaming part of Facebook with ease. 

fb.gg on desktop

Fans will be able to discover new creators based on the ones they follow. Facebook will also routinely feature creators, esports and games industry events. 

Established Facebook creators will also be involved with Facebook Gaming's E3 activities - the likes of MelonicMac, Darkness429, MissesMaw and StoneMountain64 will also be out in L.A to discuss their work with the platform. 

Information on program eligibility can be found over at Facebook's Gaming Creator portal.

Get the latest news, interviews and in-depth analysis on Twitter and Facebook.

Influencer Editor

Danielle Partis is Editor of InfluencerUpdate.biz. She was previously the lead content creator for TeamRock Games, as well as contributing to outlets such as Metal Hammer, both online and in-print. Prior to that, Danielle worked as a freelance PR consultant and freelance journalist for a number of outlets.

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Str8UpJack
They might be making it easier for viewers to find game streams on FB but I don’t see much support for a streamer trying to take advantage of this program. The help pages are typical generic FAQ that litter FB. There seems to be no direct support for streamers that need more info. All the support pages and links I have followed lead you down a dark alley so typical of FB support.
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