Singapore influencer marketing platform Affable closes seed round on $750,000

Singapore influencer marketing platform Affable closes seed round on $750,000

Good news for influencer platform Affable, as the company closes a seed round on a mighty S$1 million ($750,000).

Affable will use the cash injection to expand across Asia pacific and continue to develop their platform.

Decacorn Capital led the round with support from from other investors including Entrepreneur First, Bansea, as well as a handful of ex Google and Microsoft execs. 

Big moves

“We now have over 15 enterprise customers in Singapore using it [Affable] already. We are looking to expand to Malaysia, Indonesia, Thailand and Hong Kong in the coming month." Affable CEO Nisarg Shah said.

Decacorn Capital managing director Abhijit Banerjee also added: "Irrespective of their size and stature, brands can promote their product to their target audience, while the social media-hooked generation gets a great chance to become a micro influencer and monetize their influence from their followers.”

Affable's primary focus lies in utilising AI to measure and carry out influencer campaigns. 


Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.