Media outlet Rooster Teeth has launched an animation fund that will fund projects from upcoming digital artists.

The company is looking to work with different YouTubers, as well as bring new animators in the folds of its talent network. The network helps creators manage merch, events, subscription and ad revenue. 

"We’re looking for like-minded creators who have a good track record of producing consistently,” Rooster Teeth co-founder and CEO Matt Hullum told Digiday.

When the rooster crows

“The partnerships are modular deals that involve some combination of a library content license for the Rooster Teeth app, development of new projects, merch sales in the Rooster Teeth store, podcast ad sales, brand integration sales, and more.”

The initiative is a move to promote Rooster Teeth's subscription service First - a members-only club that lets fans watch content first. A couple pr projects supported by the fund have emerged already, including Spikeface, and Motor Knight (shown below).