Indian Automotive YouTube channel PowerDrift Studios Pvt Ltd has been purchased by Girnar Software’s auto portal CarDekho.
CarDekho plans to publish “best-in-class” videos as a treat for the stakeholders after the acquisition, and PowerDrift believes that this will allow them to put out more compelling videos and provide a more refined experience to their audience. Financial details of the acquisition were not disclosed.
The PowerDrift channel was founded in 2012 by Rohan Albal and Amit Shetty. They create engaging and informative reviews about different types of vehicles.
The channel is just shy of a million subscribers, with more than 240 million lifetime views.It also averages 200K views per video.
Full speed ahead
“These are exciting times. CarDekho has always innovated and focused on providing the best user experience," CarDekho CEO Amit Jain said.
"Content plays an extremely important role in that. By bringing PowerDrift on board, I am convinced that this acquisition will prove to be a game-changer. I welcome each one from PowerDrift on-board and look forward to a power-packed inning.”
This is not the first such acquisition by Girnar. To date, the company has purchased seven other companies before PowerDrift. Girnar aims to digitise the auto ecosystem in India.