Creators on Facebook Watch can now monetise their content with ad breaks

Creators on Facebook Watch can now monetise their content with ad breaks

It seems creators and influencers using Facebook Watch now have the option to monetise their content through the social service. 

Facebook rolled out the new video-based feature this week. It allows users to watch and follow videos in a separate part of the app, as well as see what friends are watching. 

Up until today, only select publishers had the option to turn ads on. Now, every creator on the platform can switch advertising breaks on, as long as they hit Facebook's qualifiers.

Money money money

In order to monetise their videos, creators must be uploading videos that are longer than three minutes. They also need to have at least 10,000 followers, as well as 30,000 viewers over the past two months. 

Creators must also ensure that the ad break function is available in their country. Facebook is currently offering the feature in the US, UK, Ireland, New Zealand and Australia. Plans are in place to expand ad breaks to Argentina. Belgium, Bolivia, Chile, Colombia, Denmark, The Dominican Republic, Ecuador, El Salvador, France, Germany, Guatemala, Honduras, Mexico, Netherlands, Norway, Peru, Portugal, Spain, Sweden, and Thailand.

If applicants are successful, their advertising revenue will be split. They'll be entitled to 45 per cent of the earnings, while Facebook will take a larger 55 per cent. 

Facebook ads have a default auto-insertion feature; the platform can automatically select where to place an ad, be that pre-roll or in the middle of a video. Creators can also personalise where ads are shown in their content. 

While the platform is yet to rival the likes of YouTube, a safe and stable monetisation method could be lucrative enough to pull some YouTubers in. 


Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.


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